Bill Turner

THE ORIGINAL IS BACK: Bill Turner returns to Orion Car Audio

**Press Release**


PHOENIX, AZ—Orion Car Audio proudly announces the return of industry legend Bill Turner as the Vice President of Dealer Success. The board of directors has chosen Bill Turner to lead Orion's efforts and report directly to the investors. With a clear mission to revive American-made car audio and reintroduce the Original Orion experience in 2024, Bill Turner’s return to Orion marks a significant turning point for the brand.

Bill Turner brings an unparalleled level of devotion to Orion, spearheading the revival of the brand. With decades of experience in selling Orion's products to installers, retailers, and mobile enthusiasts, Bill is reuniting the talented individuals who played a crucial role in Orion's success.


“Our vision is to resurrect the spirit of the old Orion. We want to go beyond offering U.S.-made products and develop a symbiotic relationship with our dealers—treating them as part of our family once again,” says Bill Turner. “We are determined to support the growth of independent specialty retailers and invite them to test our commitment by engaging in our free 60-day trial. Contact today and take us for a test ride.”

Bill Turner's primary responsibilities at Orion are twofold: to revitalize American-made car audio and to foster Orion family support for independent specialty retailers. Orion is currently in the process of assembling the Original Orion family once again, and they are reaching out to those who share their passion for Orion.

“We are thrilled to be bringing back the Original Orion experience and are committed to building strong dealer relationships, just like in the early days of Orion,” adds Bill Turner. “We welcome those who share our passion for Orion to reach out to us at We would love to speak with anyone who wants to be part of the Original Orion family.”

Orion fans should visit the updated website and hear our vision directly from Bill Turner and the other Orion O.G.’s. (Old Guys)

From customers to competitors and every retailer in between, if you have a question, hit us up at 

About Orion Car Audio

As pioneers in the car audio industry, Orion Car Audio has a rich heritage dating back to its establishment in 1984. The brand is known for its commitment to excellence, delivering high-quality and powerful audio solutions for car enthusiasts. Orion Car Audio is dedicated to fostering the growth of American-made products and supporting independent specialty retailers.

For media inquiries, please contact:

Jan Dela Torre
Director of Marketing
(310) 722-6042